Ethan is a nationally recognized expert on social media marketing and ethics. Ethan leverages his experience as a social media lawyer, author, professor, and media personality to teach lawyers though his interactive multi-media presentations how to use social media for marketing and how the advertising ethics rules apply to their social media use. Choose Ethan's most popular program below or ask him to design a one hour, half day, or full day workshop at your conference. Invite Ethan to speak at your next conference to learn about social media marketing and ethics.
The question is no longer whether attorneys and law firms should engage in social media marketing to promote their practice, but rather how they can generate new clients and referrals while avoid serious ethical pitfalls.
This course helps lawyers understand how social media can be used to identify target clients, engage your most valuable referral sources, and generate new business on social media.
Lawyers will receive an overview of how the advertising ethics rules apply to their personal and professional social media use, discuss specific ethics opinions that apply the ethics rules to lawyer social media content, and develop a deeper understanding of the rules impact their online behavior.
Lawyers of all experience levels will leave the program with a greater understanding of how social media can be used to generate clients and come away with a thorough understanding of how to navigate around serious ethical pitfalls.