Email Marketing For Lawyers

The first step to effective email marketing is strategize a lead generation strategy for existing contacts and prospective new clients. We may start by collecting a list of colleagues, contacts, and past clients and import them into an email marketing platform that meets CAN-SPAM laws to re-engage your network and remain on their radar screen. Once we have established your initial list of leads, we will design an email template to inform past clients of all of the important changes, updated services, and additions to your office since they last connected with your law firm. We will also use this template for all future email marketing campaigns to create consistent messaging for your firm.

After sending an initial email, we’ll edit your lead list to remove hard bounces to decrease the overall size of your list and will lower your monthly fees. We can then set up email automation sequence so that you can easily develop a steady stream of email communications to prospects and past clients that will result in more client communication and repeat business. We can also create a lead generation strategy by utilizing social media marketing and advertising to target your ideal clients, attract them back to your website, and incentivize them to opt-in to your law firm email marketing messages. We can then engage them through an automated steady stream of emails tailored to their specific interests that will help transition them from leads into clients through an automated workflow.

There’s no better way to nurture contacts into clients then by staying top of mind, and there’s no better way to stay top of mind than through ongoing email marketing. By creating additional emails on a regular basis, you can keep clients updated on your law firm’s news, updates about your area of law, and provide tips and resources directly into their inbox.

One effective strategy used by many professionals is a “drip” marketing campaign where your target clients receive emails regularly. We can create a unique series of emails that educate your audience about different areas of the law and feature content that highlight your skill set as an attorney.