Social media plays an important role in marketing for attorneys. Social networks such as Facebook, professional networks such as LinkedIn, and blogging sites such as Twitter provide attorneys with easily accessible avenues to publish, share, and comment on the law, politics, and everyday life. As more attorneys turn to social media for their personal and professional use, law firm social media policies are becoming essential.
In the most recent addition of Law Practice Magazine, the American Bar Association (“ABA”) recognizes that many law firms struggle with creating policy for the use of social media. The ABA suggests the following guidelines to consider when preparing a policy appropriate for your firm:
On Tuesday, I summarized The Social Media Guide for Lawyers on this blog. The ABA Law Practice Magazine featured the Guide as a useful social media resource. I co-authored the Guide with members of the 2010-11 Meritas Leadership Institute Class. The Guide addresses significant challenges with social media, including ethical issues, time management/productivity, and provides sample firm social media policies that are in-line with nearly all of the ABA’s suggested guidelines discussed in the article linked above.