Social media marketing for lawyers is more than just having a profile and updating your bio. You need to have online presence that communicate your experience, brand, and attracts prospective clients and referrals. What will draw them to you is quality content that gets their attention. As much as you’d like your friends and colleagues to need your services on a daily basis, that’s probably not the case. So, your goal is to be top of mind when the time is right to hire a lawyer or provide a referral. Social media affords you the opportunity to do just that – but quality content is the key to success.
While there’s no replacement for “traditional” engagement by calling an old friend or meeting over lunch, you can engage with a large number of people in your network through social media in just a few minutes a day. By routinely sharing updates on social media and interacting with your friends online, you are likely to remain on their radar so that you are the ﬁrst person they think of when they need help. But to build social media content that will effectively engage your target clients, you need to develop the visual and educational content that can be used to attract attention. This is the cornerstone of social media marketing for lawyers. So, what do you need?
1. Professional photography is necessary for social media marketing for attorneys, as it will serve as the foundation to create visually appealing posts that will increase engagement.
2. Video content is a vital lead generation tool as you can easily educate your potential clients about your area of law and how you can help them.
3. Educational content such as blogs, articles, speaking engagements and whitepapers allow you to develop an in-depth analysis of legal issues to educate your client base.
4. Traditional marketing content such as press releases, awards, and media exposure can be repurposed and shared with your online audience.
Once you have this content in hand, you can use them to create social media posts that your friends, followers, and prospective clients can interact with and keep you top of mind.
Have questions about how to create content that fits your law firm social media marketing plan? Give me a call. I’ll take you through the ins and outs of social media so you can build a campaign that works for you.