Law firms should follow these essential tips for effective social media marketing.
Develop a profile for the firm on the primary social media platforms before someone else does. Since clients search for lawyers and law firms on social media, having a professionally branded profile will allow potential clients to easily find a firm and its lawyers’ social media profiles and prevent others from usurping its name. To reserve and create social media profiles on Facebook, LinkedIn, and Twitter, follow the step-by-step instructions provided later in the Social Media Guide for Lawyers.
Consult with an experienced legal social media professional to create and manage a social media strategy for the firm. This person could be an internal or external marketing professional. The following guidelines are recommendations to be included when developing a firm’s social media strategy:
Following these best practices will help law firms leverage the power of social media for marketing. Click here to learn more about social media marketing strategies.