Social media is an essential marketing and business development tool. Lawyers and law firms now recognize that social media sites are a valuable form of branding and relationship building. Social media is an effective means of communicating a lawyer’s practice, skills, and personality in today’s online marketplace and helps lawyers and firms establish and maintain relationships with clients and contacts.
Social Media is an Extension of the Firm’s Brand. A firm’s brand is critical to its success, and its lawyers serve as a reflection of the brand in the courtroom, boardroom, and through their online activities. Responsible and effective social media activities can add value to the firm’s business and help generate new clients in the following ways:
Lawyers and law firms can remain top of mind on potential clients and referral source’s radar screen by developing a social media-marketing plan and strategy. Click here to learn more about social media marketing strategies.