LinkedIn allows the lawyer to create Groups of LinkedIn members with similar interests and affiliations, providing a forum for them to interact with each other. While joining a Group enables the lawyer to see other members’ profiles, it does not automatically add all of the Group’s members to the lawyer’s Contacts. Many organizations establish Groups, including bar associations, universities, and professional organizations, as do users in areas of common interest (i.e., law and technology, social media, etc.). LinkedIn Groups allow the lawyer to:
Group discussion boards are often used as a sounding board for referrals, hot legal topics, or finding a lawyer that has relevant experience in a particular area. Membership in a LinkedIn Group allows a lawyer to participate in Discussions. Discussions are similar to “traditional” discussion board forums where members of the Group can post comments and responses in a threaded discussion. Discussions are only visible to the members of the Group and only members of the Group can contribute to a discussion thread. The Group Owner can edit or redact comments within the discussion thread.
Learn more about How to Network with LinkedIn Groups by watching Ethan’s YouTube video.