LinkedIn for Lawyers: Learn the Power of LinkedIn Groups and Discussion Forums

    May 24, 2016

    LinkedIn allows the lawyer to create Groups of LinkedIn members with similar interests and affiliations, providing a forum for them to interact with each other. While joining a Group enables the lawyer to see other members’ profiles, it does not automatically add all of the Group’s members to the lawyer’s Contacts. Many organizations establish Groups, including bar associations, universities, and professional organizations, as do users in areas of common interest (i.e., law and technology, social media, etc.). LinkedIn Groups allow the lawyer to:

    • Discover the most popular discussions in the lawyer’s professional groups.
    • Take an active part in determining the top discussions by commenting and “liking” comments.
    • Follow the most influential people in the lawyer’s group by checking the Top Influencers board for the group.
    • Find interesting discussions by seeing who “liked” a discussion and how many people have commented on the discussion thread.
    • Allow a lawyer to re-connect and network through forums.
    • Permit a lawyer to demonstrate an area of knowledge and expertise.
    • Locate potential talent for an organization.

    Group discussion boards are often used as a sounding board for referrals, hot legal topics, or finding a lawyer that has relevant experience in a particular area. Membership in a LinkedIn Group allows a lawyer to participate in Discussions. Discussions are similar to “traditional” discussion board forums where members of the Group can post comments and responses in a threaded discussion. Discussions are only visible to the members of the Group and only members of the Group can contribute to a discussion thread. The Group Owner can edit or redact comments within the discussion thread.

    Learn more about How to Network with LinkedIn Groups by watching Ethan’s YouTube video.

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