The Beatles sang about getting by with a little help from friends. In this day and age, you can make friends with almost anyone through the power of social media marketing for attorneys. You also need a few friends to help you look good on social media. When it seems as if social media marketing for lawyers is the absolute last thing you and your colleagues have time to handle, it is time to bring in a few hired hands.
Say cheese, not cheesy
You may know the angles to win a case, but do you know your best angle for social media? What you may think is your good side may actually be your worst. And that inspirational photo of a sunrise may actually turn off your followers. It may be easy to think you can filter out any imperfections on an iPhone, but a trained eye can save you a few rounds of Face Tune. Take a few professional and candid photos with an expert to boost your visual creative and conquer social media marketing for law firms with the right visual strategy.
Film your content
Most photographers can double as videographers. Put on your favorite shirt and talk to the camera about the ins and out of your specialty. Ask followers what they would like to know on your feed and answer the best questions. Do this in one long session so you can break them down into clips and post. Viola, with the right lighting you could be the next big thing in your field of expertise!
Hire a ghostwriter
Have leads come to you using the right words – or pay someone to do it for you. The right ghostwriter does not need to be a lawyer, just someone with access to the perfect keyword and a sense of your target audience. Look for someone who has a marketing, social media and SEO background, if possible. This way you can consistently post to your blog, repurpose the content for your social media feeds, and generate guides without worrying about grammar.
Want to learn more about using social media for your law firm? That’s what we’re here for. Not only can the team at Social Media Law and Order talk to you about social media best practices, but we can also create a custom plan you. That way, you’ll have all the tools you need to rule your feed.
CEO & Founder of Social Media Law & Order
Ethan teaches social media CLE programs to lawyers, law firms, and legal associations. He can design a one hour, half day, or full day workshop at your office, firm retreat, or conference that will be approved for both ethics and general CLE credit. Learn more about how Ethan can be your social media law keynote speaker at your next conference on topics related to social media and the law.