Social Media Marketing and Ethics Blog for Lawyers

    Why don’t people “like” your content?

    May 7, 2018

    So, you’re sharing content on social media… but no one is liking it. There are a few reasons why this might happen. Maybe you posted during the wrong time of day. Maybe your followers don’t appreciate your update on the rule against perpetuities. Or maybe, just maybe, your content stinks. Don’t take that personally. I […]


    Why doesn’t your social media work?

    April 30, 2018

    So, let me guess: you have a social media profile, post stuff occasionally, but aren’t reaching your target clients. There’s very little engagement with your posts, and you’re certainly not generating any new business for your law firm. Sound about right? Don’t worry. We’ve all been there. I experienced the same frustration when I founded […]


    Develop A Plan To Achieve Your Law Firm’s Social Media Marketing Goals

    April 20, 2018

    Every good lawyer starts with the end in mind. We envision the ideal outcome for our clients, develop strategies to achieve their goals, and execute them in the most efficient manner possible. The same process works with social media marketing. The key is to first figure out what you want to accomplish with social media. […]


    My Three-Step Formula For Social Media Marketing For Law Firms

    April 16, 2018

    There’s no one size fits all approach to social media marketing for law firms. Every lawyer has their own unique skills, talents, and marketing objectives, so the social media strategies that may benefit a family lawyer in a small community may not work as well for a technology lawyer in San Francisco. While there are […]


    Social Skills: How to Attract More Clients for Your Law Firm through Social Media Marketing

    April 9, 2018

    We all want to attract new clients and referrals from friends and colleagues – and social media is the perfect avenue to accomplish those objectives. Since people spend more time on Facebook, LinkedIn, and Twitter than any other websites, social media is the ideal method of promoting ourselves, our firms, and staying on our potential […]


    Social Media Time Management Strategies for Attorneys

    July 23, 2017

    One major reason why attorneys avoid social media marketing is that they simply don’t have the time. In our profession we face a seemingly endless stream of deadlines, emails, hearings, meetings, and legal research trying to determine the actual meaning of the rule against perpetuities (let’s be honest, no one really knows what that means). […]


    Ethan Wall featured on NPR, CNN, and Forbes

    June 28, 2017

    When NPR, CNN, and Forbes need expertise on social media and the law, they turn to Ethan for his commentary. Okay that sounded a little cheesy. I’m also referring to myself in the third person here – which is lame. But I think you get the idea. As a social media law attorney, author, professor, […]


    Are Your Facebook Posts a Social Media Legal Advertisement?

    May 16, 2017

    If you plan to place an advertisement for your law firm in your local newspaper, you know that you’ll have to include certain disclosures required by the legal advertising ethics rules. Well, guess what? The very same rules apply to your social media posts. Now, this should not come as much of a surprise if […]


    How New Facebook Friends Can Lead to New Clients While Avoiding Ethical Problems

    May 1, 2017

    Connecting with colleagues and contacts as Facebook friends and engaging with them will keep you on their radar screen so that they are more likely to think of you when its time to hire a lawyer. It’s as simple as that. Now, as a practicing attorney and social media marketing consultant for lawyers, I understand […]


    How Lawyers Can Create a Facebook Profile that Will Attract New Clients

    April 28, 2017

    Facebook is the most visited website in the world. It should therefore come as no surprise that your Facebook profile is an incredible tool to attract new clients. As both a practicing attorney and social media marketing consultant for lawyers, I’ve worked with many attorneys who successfully use Facebook to connect with friends, colleagues, and […]