When it comes to social media marketing for lawyers, there’s no one size fits all solution. Each law firm is unique and faces different marketing challenges. The key to creating a good social media plan is to choose your content based on the things that differentiate your services from other attorneys and highlight what makes […]
At Social Media Law and Order, we talk a lot about social media marketing for law firms and lawyers. Nearly everyone knows that social media is a valuable tool and, when used correctly, can help you attract new prospects and build strong, authentic relationships with your current clients. But how do you get started? […]
Reviews and endorsements from clients and colleagues are critical to the success of social media marketing for attorneys. In general, people are more likely to believe a firm is reputable if they have positive reviews online, and prospective clients typically rely on reviews to make informed decisions about who to hire for their legal needs. […]
Sometimes, clients need an attorney right away, but other times, they may not have an immediate need but will hire an attorney at some point in the future. When that happens, these clients will choose the attorney who is top of mind. I hear you asking, “But how do I make sure my law firm […]
In this episode of Social Skills, we’ll give you an overview of the content you’ll need to attract new clients for your law firm through social media. Every lawyer and law firm is different, so your goal should be to develop a content strategy that plays into your unique strengths, interests, and vision for generating […]
This episode will teach you how to craft a communications strategy that speaks to your target clients and sets your law firm apart from the competition. In order to attract new clients for your law firm through social media, you first need to identify who your clients are and what you can offer them. Doing […]
We all want to attract new clients for our law firm, and social media is the perfect avenue to do that. As a social media attorney and digital marketer, I’ve seen firsthand how Facebook, LinkedIn, and Instagram can be used to create awareness for our practice, engage prospective clients, and develop new leads for your […]
Social media should be a critical aspect of your marketing plan, but if your law firm’s website is ineffective you will never be successful. This is because the purpose of social media is to attract someone’s attention and get them to act. For personal social media use, we post about our daily lives, hoping people […]
Someone liked your post. Congratulations!!! Many lawyers believe that a large number of likes, comments, and shares on their content means they’ve executed a successful social media strategy. I’m sorry to burst your bubble, but that’s simply not the case. While likes, comments, or shares on our posts are terrific, they aren’t necessarily accomplishing our […]
There is absolutely nothing worse in life than creating quality social media content and hardly getting any likes or comments from your followers. Okay, maybe that’s a slight exaggeration… but it’s certainly frustrating to spend time writing content that your target audience rarely interacts with. Lawyers are often surprised to learn that their posts aren’t […]